First Nation®
Branding, Packaging
2019
Services
Market
Branding
Web Design
Packaging
Wellness
Health
FirstNation® is a Canada-based producer of medicinal CBD and THC centered products. We were approached in 2019, with the expectation to help them set their brand apart during a time when CBD start-ups were everywhere.
With their main focus on exceptional organic quality and working with the land to achieve a high level of sustainability and integration with the community we took them down a route that honors nature and the rich history and tradition of plant medicine — crafting a boutique identity that speaks to both common and new audiences, through a unique approach to imagery and balancing the natural with the luxurious.
State of mind
Carefully curated visuals that speak to the subconcious
The Visual Identity
Guided by Nature — Centered around immersive and and subtly perception-altering imagery, nature-inspired tones and a warmer approach to typography we created a brand that feels earthy, yet refined.
Down to Earth.
A muted palette of colors, approachable typography and a lot of space to put nature front and center.
Website
Combining aspects of existing cannabis culture, scientific clarity and casual luxury we helped position FirstNation® at a unique intersection in their market. Large visuals set the tone and help to translate the moods their products aim to induce in the consumer.
