Branding, Web / App Design
2022
Pliability®
Services
Market
Rebranding
Content Creation
App Design
Web Design
Fitness
Health
Our visual identity work for pliability® involved rebranding Romwod, a Crossfit-centric fitness app. Pliability® wanted to serve a wider functional fitness audience interested in improving their flexibility. We delivered visually striking creative with sleek and modern branding across app, web, custom and uniquely generated visuals and illustration all coming together in a full suite of marketing assets.
Twist. Bend. Flex.
The visual mark with a distinct ‘P’ in upward motion is a symbol of pliability’s emphasis on flexibility and movement.
Visual Identity
When we started our work for pliablity® we wanted to create a more restraint identity that allows them to scale and grow into other sports in the future. Other than an impactful hero typeface and distinct use of color in their campaign imagery we established an open, neutral framework and added simple geometric shapes to the toolkit, that tie in with the logo and became the inception point for patterns, iconography and (generative) illustration.
Photography
Movement is captured in-camera and enhanced via CGI, leading to unique and dynamic imagery that feels halfway between still and motion.
Packaging
We proposed a radical departure from the look and shape of the vessels usually used in the market — using recycled plastic we were able to completely omit the need for any outer packaging
Building Blocks
We used the base geometry inherent to the logo as the inception for our (generative) design system
UI / UX
We helped pliability® build their prototype website and app, focussing on strong black and white contrasts and impactful typography to create a powerful and elevated presence across their digital media.
Illustration
Using a custom typeface and generative software tools we created additional assets for pliability® - from visual content for their app, to wearables and their signature work-out mats.
