Psych Capital
Branding
2022
Services
Branding
Concept
Web Design
Market
Finance
Mental Health
We were approached by PsychCapital during their founding stage to develop a visual identity for them. The venture capitalist and incubator firm identifies, funds and builds UK and European companies in psychedelic healthcare.
We created a simple, yet dynamic visual system for them, based around both their visual mark, which we created from a single, core element — the square — and a spectrum of colors that bring vibrancy and a nod to psychedelics. Paired with restraint typography and clarity in design, we managed the balancing act between a serious financial company and an innovative and forward thinking driver of an up and coming mental health movement.
The Inception Point
We extrapolated the brand from a basic square
The Visual Identity
We worked closely with the team at PsychCapital to create an identity that bridges the gap between classical finance and the psychedelic substances-driven innovations in mental health.
Visual Content
A simple formula with many facets
Print
Off-screen materials are scarce at PsychCapital — for invitations to events, exclusive founder packages or corporate stationary we worked with holographic foil to translate our concept to print.
Corporate Presentation
We help the company build a comprehensive, clear-cut slide that speaking directly to regulators and investors
Website
Pairing progressive, artful visual content with understated design we‘ve built a website that speaks to the entire spectrum of PsychCapital‘s audience — from pioneers and talents stuck in gray or black markets, to regulators and investors.
