Tax & Financial Group
Branding
2023
Branding
Web Design
UI/UX
Strategy
Corporate
Financial
Market
Services
We had the opportunity to craft a brand identity for Tax & Financial Group to capture the essence of their services. Our vision revolved around pairing black and whites, tapping into timeless elegance and incorporated photography that depicted experiences, dreams, and lifestyles. This approach added a relatable touch to the brand, resonating with the aspirations and desires of their target audience. By combining the old and the new, we achieved a beautiful aesthetic that celebrated tradition while embracing the future. The brand identity we created for Tax & Financial Group successfully represented their commitment to providing exceptional services with a forward-thinking mindset.
The Mark
We created a modern and minimalist mark. Its sharp edges and precise angles convey a refined aesthetic, while its uncluttered composition allows for a seamless integration across various platforms.
Challenge
When Tax & Financial Group, a leading company in the industry, first approached us, it was clear that their brand was in need of a makeover. The outdated look and feel did not match the level of quality services they provided for their clients. Recognizing the importance of aligning their image with their expertise, we took on the task of revamping their brand.
Solution
With their vision of embracing modernity in the realm of financial services, we created a contemporary and innovative brand that not only captures the essence of their expertise and reliability but also resonates with a new generation of clients. We blended the allure of modern minimalist design with captivating lifestyle photography centered around unforgettable experiences.
The Concept
A mature and understated approach. The firm has nothing to prove. It does not have to be loud to be recognized. The results speak for themselves. Warm grays, blacks and a lot of whitespace are the main ingredients for this formula.
The Concept
Tax & Financial Group is a comprehensive financial services firm committed to helping their clients improve their long-term financial success.
